The Velour story started back in 1997, when Per Andersson rummaged through his grandmother’s old ready-to-wear shop, which closed in the mid-eighties after 50 years of business. That experience gave birth to Nostalgi — a Goteborg-based shop selling deadstock clothes, remakes, art and design — and later, Velour, Andersson’s first clothing line. Almost eight years after launching its first collection, the Swedish label continues to churn out a “classic preppy look with traditional garments redesigned in a new stylish, yet effortless, way.” For Spring/Summer 2013, this means everyday wardrobe staples like chinos, shorts, and button-downs reworked with vintage touches and pops of color and pattern — garments that wouldn’t look out of place at Grandma Andersson’s old shop, but with a modern, sartorial flair. Highlights include the Guy Jacket, a printed update of this season’s essential denim jacket, and Common ’60s Print Shirt, along with the label’s Lighthouse pants and shorts in spring shades like mustard and green.

Look for Velour’s Spring/Summer 2013 collection now at our online store.

 

Hypebeast