While the Champion name has long carried its own respect and weight within the industry, the longstanding label has seen a slight resurgence over the past few seasons in terms of lifestyle apparel. Be it in the form of various street brands who have built their seasonal releases atop the Champion basics or collaborative capsules, Champion seems to be getting a bit more exposure these days. Perhaps, one of the contributors to this renaissance period for the label has been on account of its Champion Japan extension. Following the trend in which Japan labels seem to latch onto nostalgic Americana influences even more-so then their North American counterparts themselves, the Champion Japan line has always boasted a certain retro collegiate aesthetic.

Inspired by the core athletic ethos of the Champion name, the Japan extension for Spring/Summer 2013 adds a level of everyday wearability to the line with elements of all-over print patterns, tailored and cropped bottoms, as well as a range of headwear options and accessories. From shawl collar cardigans with classic patchwork embellishments to polo shirts, sport shorts, track jackets and hoodies, the SS13 lineup from Champion Japan stays true to the history of the brand while effectively pushing the name into new territory.

 

Hypebeast