The brainchild of Andy Netkin and professional skateboarder Paul Rodriguez, Primitive started out as a boutique and has quickly become an up-and-coming brand in the streetwear scene. Its sought-after urban staples — tees, shoes, hats, accessories — are heavily-influenced by skate culture and music and Rodriguez’s own unique inspirations and design aesthetic. New for summer is a fresh range of graphic-driven tees, snapbacks and 5-panels that embody Primitive’s multidimensional, street-based culture. Standouts include the brand’s Signature Script tees, with their simple Primitive logos, along with all-over print Smokers Only tees and hats in a variety of easy-to-wear colors. The collection is rounded out by a classic “P” carabiner in gold or silver and as always, each item is made in the USA from premium materials.

Look for Primitive’s Summer 2013 collection now at our online store.

 

Hypebeast