Tod’s No_Code footwear line teams up with Jefferson Hack, founding editor of Dazed and Confused, to release a special campaign celebrating the exciting fashion culture of East London. Entitled “London Calling,” the brand now produces a special lookbook for the campaign. Featured here are traditional silhouettes, such as chukkas and oxfords, notably adjusted to create an impressive effect. Highlighted here are oxford shoes with side lacing options and low-cut chukka forms made sharp and dashing. Color is used intelligently here to add rich texture and vibrance to the selection of shoes. Launched with the campaign is a microsite, which includes a digital booklet with detailed images and videos. Look for the Jefferson Hack x Tod’s No_Code Spring/Summer 2013 collection in the coming weeks.

 

Hypebeast